The powerful next-generation artificial intelligence-based tool known as ChatGPT has not only captured the public’s imagination; it’s shaking up the business world.

For companies that figure out how to leverage the technology strategically, it’s altering the ways in which companies do business, opening doors for greater innovation, and shifting expectations around business growth.

In an era where companies are constantly looking to differentiate themselves, the GPT technology has seemingly endless industry applications, and can enhance an untold number of business functions.

Software firms were among the early adopters of the GPT technology, employing it to serve as a backbone for optimized decision-making, to scale products and services, and to simplify the connected world.

In other words, software companies have integrated ChatGPT into their software so that you can leverage it to boost your efficiency, productivity and performance. Here’s how:

5 ingenious ChatGPT integrations

1. Azure. Microsoft recently announced that ChatGPT is now available in preview within the Azure OpenAI service. Via this service, more than 1,000 customers are leveraging the most advanced AI models, including Dall-E 2, GPT-3.5, Codex and other large language models supported by the supercomputational and enterprise capabilities of Azure, to innovate in new ways.

Microsoft reports that developers can now integrate custom AI-powered experiences directly into their own applications. Customers from across all industry sectors are deriving business value from the Azure OpenAI service. Check out use-cases and case-studies here.

2. Salesforce. The popular customer relationship management (CRM) software group is incorporating the magic of large language generative models to its portfolio of sales, marketing and communications platforms. The idea is to marry OpenAI’s ChatGPT API to Salesforce’s Einstein AI data-crunching machine.

Per the company, the remixed tool, soon to be called the world’s first generative AI CRM technology, will “infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes and unifies all of a company’s customer data.”

In simpler terms, the integration of ChatGPT technology into the CRM space will have implications for sales, customer service, marketing, Slack, and beyond.

3. Google. With ChatGPT-like technology, Google is leveraging AI to power new user-friendly Google Workspace features. The company isn’t using the famed ChatGPT exactly, but the technology is a close approximation.

Google’s new suite of tools includes a “first draft” feature, enabling Google Workspace users to generate a customizable outline on any topic. An “I’m feeling lucky” option helps users vary the tone of their messages.

Broadly speaking, Google aims to leverage generative AI by incorporating a range of smart features into its assorted platforms.

4. Duolingo. The language learning app known as Duolingo recently announced a new subscription tier, Duolingo Max, built with OpenAI’s GPT-4 technology. The driving force behind this decision came from a desire to offer everyone language lessons tailored to individual needs.

5. Instacart. This food delivery service is working with OpenAI to create an “Ask Instacart” feature that will answer queries about the service, respond to dietary questions, inspire menu development and more.

The app will be able to suggest meal ideas, describe how to combine the ingredients that you have in your fridge, and explain how to make the best meals based on factors like your culinary skill, ingredient seasonality, budget, preparation time and nutrition.

Instacart’s AI-infused app will serve as a handy personal meal preparation and shopping tool, freeing up your time so that you can focus on other aspects of your life.

Bonus insights: The new GPT-4 rollout

On March 14th, ChatGPT announced the release of GPT-4. This latest version of the AI-engine can process over 25,000 words – about eight times as many as GPT-3. In addition, it can process images and handle more nuanced instructions than its predecessor.

“It can, for example, ace the Uniform Bar Exam, instantly calculate someone’s tax liability, and provide detailed descriptions of images,” reports the New York Times.

Several major companies are already integrating GPT-4 into their endeavors, including Morgan Stanley Wealth Management, which is developing a system that instantly retrieves information from company documents and serves it to financial advisors in a conversational way.

Further thoughts

ChatGPT isn’t just the business world’s trendiest buzzword. The technology can genuinely complement existing endeavors, offer new opportunities, advance agendas, curtail costs and beyond, if implemented in a savvy and strategic way.

Check Point’s CEO Gil Shwed says that 2023 will be the “Year of AI.” Discover new artificial intelligence insights here.

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