If you think phishing scams are obvious and only work on those who live under a rock, think again. Among other white house officials, Homeland Security Adviser Tom Bossert was tricked into thinking he was hearing from Jared Kushner and gave his personal email address. While the person behind the phishing prank was not looking to cause any real harm in this case, his method is one typically used by serious hackers.

By striking the right tone, cyber criminals try to create a connection that builds trust. From there, it can be an easy access point to infiltrate not just an individual’s system, but an entire network.

To see how easy it is for phishing pranks to work, read the full story.